Innovate or die! How do you achieve long-term growth in a highly competitive business environment? Many established companies are facing a similar challenge.
Author: Misha de Sterke
Sales from existing products is declining and the urgency to innovate the existing business and create new businesses is bigger than ever. Scale as a competitive advantage is no longer sufficient to compensate for the slow speed of corporate innovation. We need to leverage the organizations scale and assets and combine this with the speed entrepreneurs have in building businesses.